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The Pride of Britain Awards is an annual event in the United Kingdom, honouring British people who have acted bravely or extraordinarily in challenging situations. The awards were founded by Peter Willis, an associate editor of the Daily Mirror, under the editorship of Piers Morgan. The first Pride of Britain Awards were held at the Dorchester Hotel, Mayfair, London in May 1999. The awards are televised on ITV and hosted by Carol Vorderman. The judging panel is made up of celebrities and well-known figures from a range of backgrounds, and has included multiple appearances by Simon Cowell, Richard Branson, Fiona Phillips, Miriam Stoppard, Sir John Stevens, Sir Magdi Yacoub, Richard Wallace, Eamonn Holmes and Ms. Dynamite, chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis. The awards are organised in association with the Daily Mirror, Lidl, ITV, Daybreak and The Prince's Trust. Winners of the Pride of Britain Lifetime Achievement Award have included; Peter Benenson, founder of the human rights organisation Amnesty International, Chad Varah, founder of the charity group the Samaritans, Alec Jeffreys, who pioneered DNA fingerprinting, and Nicholas Winton, who saved many Jewish children from the Holocaust.
The 2nd Pride of Britain Awards were televised on ITV on 12 April 2000. It was the first time the awards were televised and held at The London Studios.
Celebrities and public figures including HRH Prince Charles, Ant and Dec, Anne-Marie, Ed Sheeran, Pixie Lott, KSI, Harry Kane, Joanna Lumley OBE, Stephen Fry, Westlife, Jordan Pickford and Sharon Stone are among the stars to salute the nation's unsung heroes. Hosted by Carol Vorderman and Ashley Banjo, more than 100 celebrities will honour the winners at the Grosvenor House in London's Park Lane.
Carol Vorderman and Ashley Banjo lead the ceremony honouring the nation's inspirational, awe-inspiring and unsung heroes.
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